FuckMiltonFriedman

Run this label by Friedman’s rule and the decisions make themselves. Knit the fabric wherever cotton is cheapest and labour is quietest. Sew it where the minimum wage is a rumour. Print it with whatever holds up long enough to clear the return window. Pay the fewest people the least, and book the remainder as shareholder value. That is not a caricature of the doctrine. It is the doctrine, and it is how nearly every political t-shirt you have ever been handed was made.

This one is the counter-argument, in fabric. Every tee and hoodie in this drop is knitted, cut and sewn in the United States from US-grown cotton, on a heavyweight blank built to outlast the administration you bought it under. The prints are pulled by hand, one screen per colour, in an American shop by people paid a wage rather than a rate. Nothing in the chain is the cheapest available option, because the cheapest available option is the thing on the front of the shirt.

That is where the price comes from. A blank of this weight, made here, costs several times what the imported blank under a marketplace tee costs, and printing it properly costs more again. The price carries that difference instead of hiding it. You are paying the people, not the theory.